Why is content important to search? How does search dictate your content? Can social media play a part in content publishing? What are the tools professionals use to develop content that works?
All these questions, plus other, will be answered in Greg Taylor’s WordCamp LA session of Winning The Search War With Content.
Greg Taylor. Founder of Marketing Press, in Tempe, AZ is a veteran in the Phoenix marketing community. Having led teams large and small into marketing battles, Taylor is familiar with what it takes to separate one brand from one another.
“Every piece of published content needs to serve a purpose and work towards a desired business result,” says Taylor. “Unless you are blogging as a hobby or online journaling, publishing content just for the sake of publishing content is a waste of time, energy and resources.”
If you talk to Greg, you’ll see he’s extremely passionate about WordPress and creating content that solves business challenges.
